A clear understanding by participants of the American System of Conservation Funding – specifically how license and permit fees merge with the FET to fund conservation, and how this funding is generated, spent, and accomplishments reported.
A clear understanding by participants of the communication efforts currently underway and how these might be coordinated and leveraged for greater overall effect.
A foundational communication strategy that incorporates the specific wants and needs of the major partners (industry, state agencies, USFWS).
A process for incorporating existing research and conducting additional studies (if/as needed) to understand the messaging that will be effective and engaging with identified target audiences.
A commitment by the R3 Community to use the products of this communication strategy to support and assist national recruitment, retention, and reactivation efforts
Key target audiences hear and understand our conservation story - what has been accomplished, what we are doing today, and what the future holds.
A broader understanding and appreciation for our successes, failures, challenges, and needs.
A course set to make conservation in our country relevant once again – a responsibility of citizenship as Theodore Roosevelt once preached.
Achieve dedicated conservation funding for wall-to-wall wildlife in our country.
A society that supports and insists on the sustainment of our American System of Conservation Funding – at the local, state, federal, and international levels.
Educate key segments of the American public and inoculate them against ideology that is only offering shortsighted alternatives that may look good on paper but will result in long-term devastating results for the wildlife we all cherish.